From Collectible Shelves to Silver Screen: Pop Mart's Bold Bet on a Labuubi Movie

Pop Mart is making a daring move to reignite the Labuubi craze with a Hollywood-backed film. By partnering with Sony Pictures, the Beijing toymaker hopes to transform its beloved collectible character into a blockbuster that will remind fans—and attract new ones—why they fell in love with these quirky creatures in the first place.