On Launches Global Squad Race Series: Where Running Meets Community Culture

Running has never been just about the individual grind—it's about the community, the crew, and the shared passion that keeps you lacing up your kicks day after day. On, the Swiss sportswear innovator, understands this better than most, which is why they've just launched the On Squad Race, a groundbreaking global series that puts running crews front and center.

The inaugural event took place in Beijing on April 11, 2026, bringing together some of the most vibrant running collectives from across the globe. This wasn't your typical competitive race—it was a celebration of the diverse crews and communities that form the backbone of modern run culture. From local Beijing running groups to international squads, the event embodied the spirit of unity and camaraderie that defines the running community.

The On Squad Race series represents a significant shift in how brands engage with runners. Rather than focusing solely on individual performance metrics, On is championing the collective experience and the social fabric of running crews. These groups—whether they're early-morning joggers, competitive distance runners, or casual neighborhood groups—are the true heartbeat of urban running culture.

By launching this global series, On is sending a powerful message: your crew matters. The teammates who motivate you, push you through tough miles, and celebrate your victories deserve recognition. The Squad Race format celebrates these bonds while creating opportunities for different running communities worldwide to connect and compete on a global stage.

The Beijing launch was just the beginning. With additional events planned across major cities globally, the On Squad Race series is poised to become the premier celebration of running community culture. Whether you're part of an established running club or thinking about starting your own squad, the message is clear: this sport thrives when we run together.

For running enthusiasts and crew members everywhere, the On Squad Race represents an exciting evolution in how we celebrate the sport we love—not as isolated athletes, but as connected communities pushing each other forward.